LSOUL is entering the Singapore retail market with its first store, marking an exciting milestone for the designer fashion label. Eurostop is pleased to support this expansion with omnichannel retail management solutions designed to help the brand establish its retail operations and deliver a seamless shopping experience.
LSOUL is a Vietnamese fashion label founded by Nguyen Trong Lam. Its designs are “romantic yet daring”: soft, romantic details paired with bold, modern silhouettes. The brand offers ready-to-wear, bags and shoes, and has gained international attention after being worn by artists such as BLACKPINK, IU, Madison Beer, Katy Perry, etc.
For a fashion brand that launches new collections every season, efficient operations are essential. Eurostop will equip LSOUL with Store System (POS), Warehouse Management System (WMS), Customer Relationship Management (CRM) and e-commerce integration, linking its store, stock and customers in one connected platform.
Eurostop looks forward to supporting LSOUL as it embarks on this new chapter in Singapore and continues to grow its presence in the region.
